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Knoxville, TN 37919

Satellite Offices
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(901) 726-1008
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Business Becomes Human

Business Becomes Human

Business Becomes Human An R&D scientist once said to me, “We need to always begin new product development projects this way,” after sifting through more than 20 in-depth consumer narratives of their condition. These people went into great details about their...
No Risk, No Reward: Innovation Quiz

No Risk, No Reward: Innovation Quiz

No Risk, No Reward: Innovation Quiz A good CEO should make the CFO a little nervous. When the CFO is sleeping soundly, the CEO is not reaching high enough and lacks vision. If the CEO does not provoke people with an aggressive vision of organic growth, someone at the...
Don’t Chase White Rabbits. Prioritize Market Opportunities.

Don’t Chase White Rabbits. Prioritize Market Opportunities.

Don’t Chase White Rabbits. Prioritize Market Opportunities. Too often companies rush to bring new products to market without first considering which verticals to sell into and which sales channels to utilize. This leads to a series of detrimental scenarios that end in...
Enroll the Skeptics Early

Enroll the Skeptics Early

Enroll the Skeptics Early After working on hundreds of innovation projects, one fact remains. If you cannot get executive sponsorship of the final concepts, they will never launch. We recommend a few steps to get leadership engaged in solving the problem with you as...