Anxiety is the emotion of our age. The fundamental defaults of how we conduct and account for business success have proven harmful to employees, communities, and the environment.
We’ve been counting on outmoded models of value creation for too long. Turn on the news to see the toll: economic injustice, climate issues, an addiction epidemic, record numbers of people leaving the workforce, a crisis of truth and meaning, and it doesn’t stop there. There are no “externalities” in reality. This illusion has been shattered. We are paying the price.
Fortunately, a new model is being born: The Life Economy.
The hardest part about joining the Life Economy is being real, taking responsibility, making the leap. Every organization needs to authentically own its outcomes, its shadows, its actions, or risk extinction.
The old metaphors of the Industrial Era —the assembly line, profit at any cost—and the iconic image of the Information Era—a digital nervous system—no longer hold for the emerging Human Era as we must now align business with what works best for the planet and its people.
We cannot count on a handful of B-Corps and their noble triple-bottom line, or shareholder-first versions of Conscious Capitalism to preserve the world and our economy for the majority of us. Each organization needs to step up, realize its potential, and become a force of good in its own backyard.
Companies need to stop siloing the little bits of goodwill they do—diversity, equity & inclusion efforts, sustainability programs, learning and development, corporate giving among others —and start activating the power of purpose into their overarching operating systems and within every interaction.
Given the many factors—the pandemic, impact investing, social and environmental equity and justice, consumers buying according to their values, people leaving the workforce in droves, professionals demanding they find meaning through work, the need for radical and total inclusion—the business world needs a reset.
COVID accelerated awareness of the need for an epic change, but these factors were already reaching a boiling point. Governments and traditional non-profits have proven too slow to make the critical changes needed to stabilize the health of the planet and inspire actions that only the private sector has the scale to impact.
Therefore we call on businesses of all sizes and non-profits to make an epic pivot, a purposeful transformation—and reframe how they create value in the world.
It’s more than a moral imperative from market pressure to move to a business model that creates value with all stakeholders. It’s good business. Purposeful companies and values-led companies outperform solely profit-motivated companies more than 8X-to-1 according to the in-depth study Firms of Endearment.
Making such a shift is good for business, the eco-systems around which your business is built, the community where you do business, your suppliers and customer relationships, and it keeps employees excited and inspired to be a part of your unfolding story.
Smart companies understand that having a vibrant culture is one of the most potent forms of competitive advantage. Wise ones know that nothing inspires their culture more than a palpable sense of purpose. Purpose equals smart growth, momentum.
It’s time for companies to wake up and play a positive role on the planet, on the lives of the people in their network, and within the communities where they do business.
An Epic Pivot happens when an organization aligns its purpose, identity, and strategy to its authentic values—and sets a durable foundation for growth in the process. With a framework, a methodology, and hands-on facilitation and planning, we are here to guide your organizations through this valuable, net-positive change.