by admin | Nov 8, 2017
Leverage Your Core Strength for Sustainable Growth Most successful new businesses begin by taking advantage of a new, untapped opportunity developing in the marketplace. These businesses can grow organically for many years by continuing to take advantage of their...
by admin | Oct 20, 2017
But what if it’s not statistically significant? I met with some company stakeholders at a client’s office the other day, explaining our process and how we’d be using interviews and qualitative analysis to do a deep dive into the minds of their customers. Heads nodded,...
by admin | Oct 9, 2017
Growth Insights Five steps for generating reliable customer insights Understanding the wants, needs, and journeys of target customers has become a tenant of growth across the business, nonprofit, and government sectors. As various entities scramble to be at the...
by admin | Jul 6, 2017
The key to true business Innovation When I tell people I’m an anthropologist, they are more likely to assume I dig up ancient peoples or dinosaurs than to assume I consult businesses to identify and develop transformational growth strategies. While we can all...
by admin | Jan 19, 2017
Back to Basics: Elements in the Product Story Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Proposition: Definition: A value proposition is the concise statement...
