Harnessing Insights: What don’t you know about your customers?
No matter how large or small, organizations exist in multiple economic and social ecosystems, from broader global supply chains to the local commercial networks in their own backyards. They interact with customers, clients, employees, and donors from all backgrounds. There’s much to learn – and much to be gained from a revenue and growth perspective – from all this. But how do companies get started doing so?
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