Brands that make a stand: Interview with Michael Graber
“Good” brands can be polarizing, but the market winners know the immense value created take making a stand for their ethics. Consumers are demanding action and smart companies know they prosper better than their brand is aligned to a purpose and purpose is aligned to their actions at every level.
Yet, one might ask, “How would my brand even begin to start this change?”
That is precisely what we delve into in this jam-packed conversation.
Here are some of the points Michael covers in the episode:
- Old model of business and branding.
- Shifts into the emerging era.
- Examples of purposeful brands and companies that have made a purposeful transformation.
- How you can initiate this conversation at your organization—benefits include employee retention and engagement, more brand loyalty, increased revenue, and market share.