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The key to true business Innovation

The key to true business Innovation

The key to true business Innovation When I tell people I’m an anthropologist, they are more likely to assume I dig up ancient peoples or dinosaurs than to assume I consult businesses to identify and develop transformational growth strategies. While we can all...
Back to Basics: Elements in the Product Story

Back to Basics: Elements in the Product Story

Back to Basics: Elements in the Product Story Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Proposition: Definition: A value proposition is the concise statement...
Ethnography Alone Cannot Generate Transformative Insights

Ethnography Alone Cannot Generate Transformative Insights

Ethnography Alone Cannot Generate Transformative Insights Consumer anthropology offers such refreshing insights into the marketplace, re-humanizing the relationship between people, things and stores in very profound and moving ways. This movement also has helped...
Three Steps to Keep from Drowning in Big Data

Three Steps to Keep from Drowning in Big Data

Three Steps to Keep from Drowning in Big Data “We have so much data, but no answers.” This phrase echoes down the halls of all of the larger clients with whom we meet. In a quantitative world, where there is every dimension of research and analysis available,...
Trendcasting and Innovation

Trendcasting and Innovation

Trendcasting and Innovation Did you wake up this morning to realize that the world has changed and your business has not changed with it? Many companies of all sizes are dying a slow death in a saturated market with outdated business models. They fail to get out ahead...