Corporate Headquarters
2508 Sam Cooper Boulevard
Memphis, TN 38112

Knoxville Office
106 Gore SW
Knoxville, TN 37919

Satellite Offices
Nashville • Knoxville

(901) 726-1008
[email protected]

Toward a Better Definition of ‘Innovation Process’

Toward a Better Definition of ‘Innovation Process’

Toward a Better Definition of ‘Innovation Process’ Innovation is one of those words that mean something different to each person that hears it. When you describe the while framework as an Innovation Process the confusion compounds exponentially. The word Process is...
For Whom Do You Create New Products?

For Whom Do You Create New Products?

For Whom Do You Create New Products? According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work. Every year,...
Parts or Whole?

Parts or Whole?

Parts or Whole? What do you call a single cell in a huge body, acting counter to the general flow of a body? A rebel cell. The theory of cancer is happening at the corpuses of businesses everywhere. When parts are running in different directions than the whole, there...
Creativity Redefined for Innovation

Creativity Redefined for Innovation

Creativity Redefined for Innovation The words “creative” and “creativity” have been hi-jacked by the world of advertising. The word means something specific to those familiar with Mad Men or Thirty-something advertising stereotypes. In these cases – and the cases of...
Financial Speedbumps for Innovation

Financial Speedbumps for Innovation

Financial Speedbumps for Innovation The creative process of birthing breakthrough innovations can provide a substantial top-line boon but it too often suffers a fatal flaw felt in failed product launch after failed product launch. Welcome to the Innovation Graveyard....